Here’s how it works:You first take a survey to find out what’s your “fashion personality.” Once you finish the survey the stylist selects five pairs of shoes, based on the results of the survey (If you don’t like any of the five shoes that were picked you can simply request a new list). Once you chose a pair from the list, they are delivered to you. The $39 monthly fee covers the membership, one pair of shoes and the shipping!
Viva Fashion Blog caught up with the stylish Kim Kardashian and here’s what she had to say about her latest project and her own personal style:
Q: Tell us about your partnership with Shoe Dazzle, how did it come about?
A: I’ve known Bob Shapiro for a long time. He started Legal Zoom with my other ShoeDazzle business partner, Brian Lee, a few years ago and the concept was so successful, that I thought it would be fun to use the concept for something that I love—FASHION!
Q: If we were to raid your closet, how many pairs of shoes would we find?
A: I actually have about three closets just filled with shoes, and you’ll probably find close to two 200 pairs! I especially love boots and heels. But, I definitely do refresh my shoe collection regularly and put shoes that I’m not going to wear anymore up for sale on EBay (the proceeds may go to charity)!
Q: How would you describe your own fashion personality?
A: I would say I'm chic, trendy and just fun and sexy
Q: Where are your favorite places to shop?
A: I love Intermix, Curve and Vionnet, and, of course, MY STORE DASH
Q: Do you have any style secrets for our readers?
A: You have to feel confident in order to exude sexiness, best trick is feel good in what u have on!
Q: Anything else you would like to share with us?
A: I’m launching my new fitness DVD, Fit In Your Jeans By Friday, this April and it’s something that I’m really proud of! Producing it was definitely inspiring for me, and I really hope it helps motivate other women to get in shape!