Meet Rumi Neely. Each day, this San Francisco gal documents her ingenious looks on her fashion blog called FashionToast. She started blogging almost two years ago after she found herself obsesivley checking out other fashion blogs and wondered why didn't she have her own.
Where She Shops: You can find this fashionista hitting up stores like American Apparel, Forever21 to a Mexican marketplace and pawnshop.
Why We Love It: Her So-Cal cool style mixed with a bit of edginess makes her our fashion blogger of the month.