For those of you who don't have an H&M near you (like I do) I'm sure this comes as very exciting news. H&M launched yesterday its first foray into ecommerce via Elle.com. It's the first time ever that H&M has been available for online purchase in the U.S.!
You can now shop four key trends from their fall collection which includes color blocking, modern biker and 60's Mod and menswear inspired outfits which were handpicked by Elle stylists. None of these looks are set to his stores until later this week. You'll definitely want to check it out before it's gone. H&M plans to launch its own ecommerce website in spring 2012.