Olsen Twins to Launch JCPenney Affordable Line

Remember how a couple of weeks ago we blogged about how the Olsen twins were coming out with their own line of sunglasses? Well now they're also launching a new affordable juniors line at JCPenney called Olsenboye. The line which will include casual sportswear and accessories is set to range from $20-$50. Starting today an Olsenboye "Treat Truck" will be cruising the streets of New York City giving out cupcakes, balloons and pins, plus you'll also have the chance to preview the collection. Some stops include Union Square and Herald Square. The line is set to hit 50 select stores on Nov. 6th (with the full collection becoming available in 600 JCPenney stores in February). Will you be checking out the line? Let us know if you spot the "Treat Truck."


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