K-Mart's fall fashion ad campaign will be making its debut in the September issue of none other than Vogue Magazine (never thought I'd say these two in the same sentence) but I guess they're stepping up their game. The Fall 2010 collection is based on the latest trends, such as the military-inspired jacket, a rocker chic bomber jacket and distressed skinny denim. Kathy Huynh, VP of Women's Apparel Design, says "We want fresh fashion that's on-trend but it's also understandable and affordable. It's about buying those few new pieces and incorporating them into your wardrobe to give everything else a fresh lift." All the pieces retail under $100, with most of them under the $50 mark.
Their new ad campaign was shot by renowned photographer Alexi Lu
bomirski (V Magazine, GQ) and will debut in the September issue of Vogue.
What do you think of their fall collection? Do you see something you think you might wear?