K-Mart's Fall Fashion Ad Campaign Vogue?


K-Mart's fall fashion ad campaign will be making its debut in the September issue of none other than Vogue Magazine (never thought I'd say these two in the same sentence) but I guess they're stepping up their game. The Fall 2010 collection is based on the latest trends, such as the military-inspired jacket, a rocker chic bomber jacket and distressed skinny denim. Kathy Huynh, VP of Women's Apparel Design, says "We want fresh fashion that's on-trend but it's also understandable and affordable. It's about buying those few new pieces and incorporating them into your wardrobe to give everything else a fresh lift." All the pieces retail under $100, with most of them under the $50 mark.

Their new ad campaign was shot by renowned photographer Alexi Lu
bomirski (V Magazine, GQ) and will debut in the September issue of Vogue.
What do you think of their fall collection? Do you see something you think you might wear?

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4 comments

  1. I'm looking everywhere for those peep-toe booties. Are they Kmarts? where can I find them?

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  2. I've been looking all over for them too--they're the only shoe not listed when I see the ads in magazines but they're the only thing I want! Go figure. Any help on what brand the peep-toe booties are would be fantastic!

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  3. omgosh! I am in the same boat with you girls! I can't find them ANYWHERE either and I WANT THEM!!!

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  4. Yes, where can we find the peep toe lace up sandals in the photo with the sequin military army green jacket and rolled up jeans!

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